Hello from WACHA! We are proud to join “AprilDream”, a special initiative by PR TIMES that encourages companies topublicly share their dreams on April 1.
At WACHA, our dream is clear: To bringback the culture of tea into our daily lives, and create a society where people take time to breathe, reflect, and nourish their hearts.
In the past, tea was a deeply rooted partof everyday life in Japan. However, recent data shows that over 70% ofhouseholds no longer own a kyusu (traditional teapot) (MAFF, 2022), and thenumber of tea practitioners has dropped from 6 million to under 1.8 million (Agency for Cultural Affairs).
In today’s fast-paced society, we areconstantly prioritizing efficiency and “saving time.” But in the process, we
may be losing something more valuable: time for ourselves. Time topause, to breathe, and to reconnect.
■ A New Tea Culture for Modern Life: “TheModern Tea Moment”
WACHA proposes a new style of tea time—a “ModernTea Moment”—that anyone can enjoy, without rules or formality.
Just one minute of whisking a bowl ofmatcha can become a grounding ritual, a form of Soulcare, where youcheck in with your heart and mind.
■ Our Three Hopes for the Future
Teaching Children to Care for the HeartMatcha becomes a tool for self-awareness, helping kids discover peace andmindfulness beyond screens.
Making Tea Accessible for Everyone Fromcaffeine-free blends to colorful, functional matcha like SAKURA, BLUE,and MATCHAI, we offer matcha for all ages and moods.
Collaborating to Spread WellbeingCulture We seek partnerships with wellness brands, schools, tourism, anddesign sectors to co-create a more soul-nourishing future together.
■ The New Tea Revolution Starts Here
WACHA is committed to reviving tea culturein a way that supports mental well-being, creativity, and slow, intentionalliving. Through matcha, we want to make mindfulnesspart of everyday life—for children, for adults, for everyone.
We hope our dream inspires you too 💚
👉 Read our full April Dream press release