WACHA proudly announces the release of “SmoKYO”, a groundbreaking matcha that unites Kyoto’s tea culture with the art of fire. This is the world’s first smoky matcha – bold, mystical, andunforgettable. What is SmoKYO? The name SmoKYO comes from Smoke× Kyoto. Inspired by the spirit of Japanese...

WACHA will be exhibiting at JAPAN TEA EXPO 2025, taking place on October 11 (Sat) and 12 (Sun), 2025 at the Tokyo Metropolitan Industrial Trade Center Taito-kan in Asakusa. JAPAN TEA EXPO is one of the largest tea events in eastern Japan, showcasing diverse tea cultures from around the world. ...

On August 18th, Butterfly Pea Day, WACHA is proud to launch a very special limited-edition matcha: Blue Butterfly Matcha – Salty Lychee. Inspired by the graceful flight of blue butterflies, this unique blend offers not only a stunning visual experience but also a refreshing harmony of flavors,...