Website Renewal Announcement
We are pleased to announce the renewal of the WACHA official website.
This update is not simply a visual refresh or a structural reorganization.
It is a quiet redefinition of what WACHA stands for —
an attempt to express, with greater clarity, our belief that matcha is not merely a product, but a moment of return to oneself.
As matcha has found a home in many parts of the world,
its meaning has expanded beyond origin, grade, or convention.
Time of day, state of mind, color, and sensory perception now shape how matcha is experienced. At WACHA, we believe matcha should be allowed this freedom —
to exist gently within the rhythms of everyday life.
Through this renewal, we have refined the presentation of our Botanical Matcha collections, our philosophy of Matcha Therapy — the act of whisking matcha as a personal ritual — and a multilingual structure designed to speak quietly to a global audience.
In a world that moves relentlessly fast,
WACHA offers a brief pause —
a moment to breathe, to focus, and to reconnect.
We invite you to explore the renewed WACHA website at your own pace.