WACHA will exhibit at JAPAN TEA EXPO 2026, taking place on October 24 and 25, 2026,
at the Tokyo Metropolitan Industrial Trade Center Taito-kan in Asakusa, Tokyo.
JAPAN TEA EXPO is eastern Japan’s largest tea event,
bringing together approximately 80 tea businesses from Japan and overseas.
Visitors can discover a wide range of teas, meet producers,
and enjoy seminars, workshops, tea sweets, and teaware.
WACHA is a Japanese tea and wellness brand reimagining matcha culture
through Botanical Matcha, tea rituals, and digital experiences.
At the WACHA booth, visitors will be able to discover our Botanical Matcha products
and explore new ways of bringing tea into contemporary life.
During the event, WACHA will also present small-group matcha tasting sessions
featuring a standard tea bowl and a Raku tea bowl
by the Japanese artist Hanasennin, also known as Nagakazu Kato.
Full details and booking information will be introduced in our next announcement.
We look forward to welcoming you in Tokyo.
Event dates: October 24–25, 2026
WACHA booth: 6F, Booth C6
WACHA Seminar venue: 6F, Seminar Booth L1
Official website:
https://japanteaexpo.jp/
Admission tickets:
https://jte2026.peatix.com/