WACHA's newly released botanical matcha, "Three Color Matcha," has been awarded the "OMOTENASHI Selection 2024," a prize given to products and services chosen by foreigners living in Japan that embody the spirit of hospitality.
The OMOTENASHI Selection is a program that identifies and certifies outstanding Japanese products and services, sharing them with both domestic and international audiences. The selection process evaluates products based on six criteria: thoughtfulness, usability, empathy, value for money, uniqueness, sustainability, and global appeal.
Award announcement news page:
https://omotenashinippon.jp/selection/prizelist_oms2024-1/
Details about WACHA’s award-winning 3-Color Matcha:
https://omotenashinippon.jp/selection/prize/2400-01-108/
More information about the award:
The selection criteria are based on the evaluations of foreign judges living in Japan and Japanese judges with extensive experience in international business. WACHA's 3-Color Matcha received high marks across all seven evaluation categories, solidifying its position in the industry and showcasing its value on a global scale.
For more details, please refer to the press release:
https://prtimes.jp/main/html/rd/p/000000005.000092382.html