From June 26th to 28th, WACHA exhibited at SIGEP ASIA, held at Marina Bay Sands in Singapore. This marked WACHA's debut at a global event, showcasing matcha for the first time. SIGEP ASIA, an international exhibition that attracts more than 12,000 attendees from across Asia, the Middle East, India, Europe, and the United States, initially left us unsure of what to expect. However, WACHA's matcha exceeded all expectations with remarkable popularity.
The concept of choosing matcha based on one’s constitution, health condition, and personal preferences resonated deeply with attendees. This success highlighted both the high health consciousness of international participants and their strong interest in Japanese culture.
While the global matcha boom continues, it is becoming more established, and the freedom to make new "choices" like those offered by WACHA is clearly in demand.
WACHA is grateful for the overwhelming response and is committed to expanding its global presence.
- For an overview of SIGEP ASIA, visit: https://sigepasia.com.sg/
- For details on WACHA's exhibit, visit: https://sigepasia.com.sg/featured_item/wacha/